International Readiness Assessment
No two business are alike, but there are some fundamental questions nearly every business must address to win in international markets. Answer these 20 key questions to see where you stand today:
0%
Our goals (share gain, revenue growth, diversification, etc.) for international expansion are well defined and clearly articulated, with buy-in across the management team
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
0%
We have a focused set of target countries or geographies with either 1) a foothold in terms of commercial presence and, or 2) an actionable, targeted go to market strategy
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
5%
We have a clear view of the total addressable market in target geographies and have modeled the financial impact to the business of various scenarios around share growth, investment requirements, and margin realization
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
10%
We have identified a whitespace in the competitive landscape of target geographies relative to local competitors with a clearly defined channel strategy
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
15%
We have sufficient international experience at the executive team and board level to guide the company as we transition to a more global organization
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
20%
We have sufficient sales coverage in target geographies with incentives that align with our strategic objectives
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
25%
Our marketing messaging and collateral reflects our local strategic positioning and has been adapted to local requirements around language, cultural nuisance and communication channels
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
30%
Our general terms and conditions have been adopted to reflect competitive requirements and strike the right balance between risk and driving export growth (e.g., moving from N30 domestically to N60 for exports)
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
35%
Product has been developed or modified to meet local product requirements, balancing global scale and efficiency with local purchasing criteria
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
40%
Pricing for target markets align with key strategic objectives, making optimal use of rebates, discounts, and other trade spend drivers
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
45%
We understand the impact of freight on margins and have implemented a continuous review and improvement process to minimize impact on landed cost and maximize customer satisfaction
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
50%
Our product / packaging labels meet local country regulatory requirements
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
55%
Our organizational structure aligns with our strategic objectives for international markets, with clearly defined roles, responsibilities, accountability, incentives, and reporting lines
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
60%
We have thoroughly assessed the appropriate legal entity structure for the international business (and how it will evolve) accounting for tax, risk, business, management, and strategic dynamics
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
65%
IT, T&E, HR and other relevant policies and procedures have been adapted to account for our growing international presence and in-country team members
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
70%
We have implemented a comprehensive FCPA / anti-bribery education and compliance regime and have a system for continuous policy tracking, updating, internal communication, and oversight
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
75%
We have developed and executed agreements with our international business partners that support our business objectives, reduce risk and adhere to local legal and statutory requirements
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
80%
We have implemented a comprehensive data security (e.g., GDPR) education and compliance regime and have a system for continuous policy tracking, updating, internal communication, and oversight
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
85%
We understand the commercial and financial impact to our business of foreign exchange rates and have adjusted terms, pricing and other relevant policies and procedures to protect margins
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
90%
We have registered our trademark and taken other necessary steps to protect our intellectual property and brand in key foreign markets
0
NA
NA
1
not at all
not at all
2
3
kind of
kind of
4
5
completely
completely
95%
calculating...
- Strategic
- Commercial
- Operational
- Risk
Your readiness score:
0%