Strategy
Strategy is only as effective as a company's ability to implement. We blend in-market experience, creative analytics and institutional knowledge to craft something actionable, pragmatic, and realistic.
Project Samples
Growth Strategy
One of the premier US-based art museums was struggling with performance of their retail operations, which include several on site shops as well as an international network of mall, airport, and standalone retail stores. We took a deep dive into all aspects of the operation including product range, pricing, store format, suppliers, and demand for their range of store formats. We presented Our findings resulted in over 100 immediate improvement opportunities as well as drastic redefinition of mission, scope, and financial performance of retail operations. These actionable deliverable served as strategic and tactical road map for the new head of retail operations.
Market Entry
A trendy Dutch clothing company, who had wide distribution in Europe, was just scratching the surface with their wholesale business in the US. Wanting to capitalize on the trend of mono-brand stores as well as favorable fashion trends, the company brought us on to define their market entry strategy in a way that would maximize return on investment and distribution reach, while maintaining positioning as a trendy, urban brand. We did just that, defining a phased roll out based on matching brand attributes with economic, competitive presence, lifestyle, key channels, and regional fashion trends.
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